![]() ![]() In the ’80s, Nike, Michael Jordan and the Air Jordan 1 became a global phenomenon. By working with Michael Jordan and developing the Jordan brand, Nike secured their place in sports and sneaker history the Air Jordan 1 sneaker reportedly sold $70 million dollars worth of shoes one month after its release. ![]() Then came basketball legend Michael Jordan. Nike wanted to become recognized for outfitting the world’s biggest athletes. In the 1980s, Nike was well-known for its running shoes, but they were struggling. Every once in a while, someone comes along who completely changes the culture.
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